Now, the most profitable products right now are those that help people reach or go beyond the achiever and pluralist stages.
When I say “sell high-value products” I mean this:
Sell a product that aids in people reaching new stages of development. New stages of consciousness. New levels of mind. Help people remove their limits and expand their sense of self.
Now, the most profitable products right now are those that help people reach or go beyond the achiever and pluralist stages.
In the context we’re concerned, the achiever and plurarlist stages can most easily be spotted by those deep in self-help, professional development and business, cultivating relationships, emotional management and regulation, and beginner levels of spirituality.
In other words, the eternal markets we’ve discussed before. Health, wealth, relationships, and happiness.
This is why social media and YouTube are flooded with these kinds of videos. Because those are the stages where most of the population (interested in self-development) reside.
The thing is, these videos and content aren’t focused on helping people move to the next stage. They’re focused on horizontal growth within that stage rather than vertical.
How do you create a profitable product?
- Choose a medium – eBooks, paid newsletter, a course, a cohort, coaching, etc.
- Choose a domain – your product can have a blend of topics, but it’s main focus should be on health, wealth, relationships, or happiness.
- Sell to your past self – reflect on a problem that you’ve solved in your life. This can be as simple as a budget worksheet or teaching a skill (wealth domain), fitness program (health domain), or even a productivity system.
- Sell what’s already selling, but better – research what’s currently selling on the market and make it your own.
- Experiment with a unique system – test a plethora of other’s methods (like training programs or productivity planners)
- Map and build your product – create an outline that solves a big problem and helps customers reach a desired outcome in their life.
- Filter everything through your own perspective – remove information that doesn’t align with your goals. Include information that helps people adopt your perspective.
Next, people learn best from those at their stage or those a stage or two above it who can look down and create a map. Your map is your product.
Other people can sell a similar product and talk about the same thing, but some people will never find them. You don’t follow someone for what they teach, you follow them because of their personality and goals.
I can search online for a web design course, but what if I don’t have the initial interest in web design to begin with? What if I’m introduced to it from the person I follow? At that point, the only person I’m buying from is that specific person.
It doesn’t matter how saturated the market is when you create a market by exposing them to their next level of self-development though your product.